SAP Employee Edition collar detail
HOLD / FOR COMPANIES

Made for people.
Built to grow.

Discover ↓
B2B concept preview — 2026
SAP is used solely as an illustrative example. HOLD is not affiliated with or endorsed by SAP SE.
HOLD / FOR COMPANIES
DON'T JUST
WORK FOR IT.HOLD PART
OF IT.

Turn company value into something your people can wear.

ILLUSTRATIVE COMPANY EXAMPLE — SAP

SAP is shown solely to demonstrate how a HOLD program could work. HOLD is not affiliated with, sponsored by or endorsed by SAP SE.

01 / THE IDEA

A company gift that can mean more.

HOLD connects a premium physical piece with an individual, company-linked financial value.

Each employee receives their own HOLD ID, NFC-enabled garment and defined Initial Value.

SAP EMPLOYEE HOLD

#000427

CURRENT VALUE

€587.10

+17.42% since issue
INITIAL VALUE  €500.00CURRENT  €587.10

Illustrative example. Market values may rise or fall.

Woman wearing the SAP Employee Edition shirt
SAP — Employee Edition
White / Heavy CottonIndividual HOLD ID
NFC enabled
Garment€199 retail reference*
Initial Value€500

ONE PIECE.
ONE EMPLOYEE.
ONE HOLD.

Designed to feel like a premium product — not corporate merchandise.

*Illustrative pricing. Final B2B pricing would depend on volume and program design.

02 / DIGITAL HOLD

Company value.
One tap away.

Every employee HOLD has an individual digital identity.

Tap the integrated NFC tag to access its current company-linked value and HOLD history.

NO APP.
NO QR CODE.
JUST TAP.
NFC label and HOLD value shown on a phone
SAP
HOLD #000427
Current value
€587.10
+17.42%    ACTIVE

The physical garment connects to the digital HOLD experience through its unique ID and NFC tag.

03 / HOW IT WORKS

One program.
Individual HOLDs.

01

CREATE

Define the program.

Choose occasion, number of employees and Initial Value.

02

ISSUE

500 EMPLOYEES.
500 HOLDS.


Every employee receives an individual HOLD ID and physical piece.

03

HOLD

Value moves with the company.*

Employees can follow their individual HOLD through NFC.

04

CLOSE

The value can be closed.
The piece remains.

Employees keep the garment even after closing their HOLD.

*Subject to final financial and regulatory structure. Market values may rise or fall.

04 / USE CASES

Built for moments that matter.

WELCOME

Make the first chapter count.

For new employees or after probation.

Example Initial Value
€250

ANNIVERSARY

Reward commitment.

For 3 / 5 / 10-year milestones.

Example Initial Value
€500

RECOGNITION

Celebrate contribution.

For meaningful employee recognition.

Example Initial Value
€1,000
ILLUSTRATIVE SCALE EXAMPLE

ONE COMPANY.
500 PEOPLE.
500 HOLDS.

500
Individual Employee HOLDs
€500
Initial Value per employee
€250,000
Connected Initial Value

One program. Hundreds of individual relationships with company value.

Illustrative example only.

Beyond corporate merch.

BELONGING

A physical connection to the company.

RECOGNITION

A gift with an individual identity.

LONGEVITY

The experience can continue long after the moment it was given.

CULTURE

Company value becomes tangible.

Make participation feel personal.
05 / PROGRAM BUILDER

Build your company HOLD.

Company
Employees
Initial Value / Employee
START A PILOT

Let’s make it personal.

Tell us a little about the moment you want to create. We’ll explore what a HOLD program could look like for your company.

By submitting, you agree that we process your information to respond to your enquiry. Privacy

Thank you.
We'll be in touch to explore what a HOLD program could look like for your company.
HOLD FOR COMPANIES

Your people build the company.
Let them HOLD it.

Start a pilot →
HOLD
hold.clothing
HOLD is currently a product concept. Financial structures and company-linked value mechanics shown on this website are illustrative and subject to legal and regulatory validation. Market values may rise or fall. SAP is used solely as an illustrative example. HOLD is not affiliated with, sponsored by or endorsed by SAP SE.