YOUR HOLD
#000427
CURRENT REDEMPTION VALUE
€1,174.20
+17.42% since issueIllustrative values. Market prices can rise or fall.
CONCEPT PREVIEW — 2026
A NEW KIND OF PIECE
DON'T JUST
BUY THE BRAND.
BUY INTO
THE BRAND.
Wear what you believe in.
01 / THE REVEAL
Your T-shirt
has a value.
Every HOLD is connected to a real financial asset. You choose the asset — and how much value your HOLD starts with.
02 / HOW IT WORKS
Wear it.
Watch it move.
- 01
CREATE
€199 + YOUR VALUE
Choose your HOLD and how much value it starts with.
- 02
HOLD
€1,000
Your HOLD is connected to the asset you choose.
- 03
IT MOVES
€1,174.20 ↗
+17.42%
Your HOLD’s value moves with the underlying asset.
- 04
CLOSE
€1,174.20
Close your HOLD whenever you choose. Receive its current value — and keep the shirt.
Example values for concept demonstration. Market values may rise or fall.
03 / DIGITAL HOLD
Your value.
One tap away.
Every piece contains an integrated NFC tag. Hold your phone close to access your individual HOLD profile and see its current value.
NO APP.
NO QR CODE.
JUST TAP.
YOUR HOLD / HOLD #000427FERRARIINITIAL VALUE €1,000.00
CURRENT VALUE€1,174.20↗ +17.42% / ACTIVE
CURRENT VALUE€1,174.20↗ +17.42% / ACTIVE
Each physical piece is connected to its own digital identity.
04 / FIRST EDITIONS
Choose what
you HOLD.
One essential piece. You choose the asset — and how much you HOLD.
HOLD — Essential Tee
White / Heavy Cotton
FIXED PRICE
€199CHOOSE YOUR ASSET
Ferrari N.V.
CHOOSE YOUR INITIAL VALUE
YOUR HOLD
Essential Tee€199
Initial Value€1,000
TOTAL€1,199
Custom values above €1,000 are available in the full HOLD concept.
FIRST DROP / COMING SOON
What would
you HOLD?
Choose the asset you’d want to wear.